Intelligent use of sales data to enable precise tracking of return on salesforce investment and support better targeting

Segmentation & Targeting

Salesforce Restructuring & Construction

Salesforce Effectiveness

Business Intelligence Services

CRM Consultancy Services

Dispensing Doctor Services

Direct Mailing Consultancy

Advanced Sales Data Mapping

Advanced Sales Data Mappings

Applying third party sales data in such a way that you have a clearer idea of what is happening at the GP level is difficult. Similarly, how do you know what the precise impact of gaining hospital endorsement is on your community prescribing?

We provide two advanced sales data mapping services that can answer these questions.

PinPoint

Using either pharmacy level, or brick level sales data we are able to map sales to individual GP practices. For a period of two years, we have developed our own unique mapping logic that apportions brick and/or pharmacy data to the practices contained within the brick itself. The mapping method is based on both physical location and size of the practice. This allows you to measure and target resource more effectively.

Influence Mapper

How often have you been unclear as to the effect of either a hospital formulary inclusion or unable to measure the extent of referrals?

We have constructed virtual territories around all the hospitals in the country that allow you to group brick sales data accordingly, tracing the effect of the hospital position.

*Both these mappings are used by default in a Resource Optimiser project.