Intelligent
Mailing
Mailings are an important
part of the communication mix, but they can be expensive -
particularly when then are not targeted effectively.
Intelligent Mailing supplies analysis and process to enable
micro-mailings to the most responsive customers
Do you know how much your
mailing programme is driving sales growth and sale force
customer access?
Intelligent
Mailing is a number of processes and reports that provides
optimisation of your mailings resource. These range from
evaluation of mailing effectiveness through to process for the
creation of effective micro-mailing campaigns and integration
within CRM or reporting systems.
Mailing
analysis – creation
of a customer-level mailing database that can be analysed to
provide micro-mailing development. This would be done in
combination with other customer level data including
accessibility and past contacts. Mailings can be used to collect
profile information that becomes part of your segmentation
process.
Mailing effectiveness review
– analysis and review process to determine the effect that the
mailing campaign is having on product sales and upon customer
access by the salesforce. Mailing campaigns can then be tailored
to the most appropriate customer segments.
CRM system mailing integration
– to enable the mailing process to be within a CRM system for
example;
-
Creation of micro-mailing list
and customer event
-
Supply to mailing house with
required IDs
-
Import of mailing event from
mailing house [mailer sent]
-
Import of mailing response
contact from mailing house [this could include profile
information]
-
Creation of salesforce future
event [for RPC]
-
Sales force delivery of a mailing response item [RPC].
This process can be effectively designed
with CRM systems and enable on-going development of
micro-mailings and measurement of their impact.
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