Intelligent Mailing

Mailings are an important part of the communication mix, but they can be expensive - particularly when then are not targeted effectively. Intelligent Mailing supplies analysis and process to enable micro-mailings to the most responsive customers

Do you know how much your mailing programme is driving sales growth and sale force customer access?

Intelligent Mailing is a number of processes and reports that provides optimisation of your mailings resource. These range from evaluation of mailing effectiveness through to process for the creation of effective micro-mailing campaigns and integration within CRM or reporting systems.

Mailing analysis – creation of a customer-level mailing database that can be analysed to provide micro-mailing development. This would be done in combination with other customer level data including accessibility and past contacts. Mailings can be used to collect profile information that becomes part of your segmentation process.

Mailing effectiveness review – analysis and review process to determine the effect that the mailing campaign is having on product sales and upon customer access by the salesforce. Mailing campaigns can then be tailored to the most appropriate customer segments. 

CRM system mailing integration – to enable the mailing process to be within a CRM system for example;

• Creation of micro-mailing list and customer event
• Supply to mailing house with required IDs
• Import of mailing event from mailing house [mailer sent]
• Import of mailing response contact from mailing house [this could include profile information]
• Creation of salesforce future event [for RPC]
• Sales force delivery of a mailing response item [RPC].

This process can be effectively designed with CRM systems and enable on-going development of micro-mailings and measurement of their impact.